Creating a Brand Identity

designing my own brand 

For this we were asked to create a mood board and find an appropriate location.

Location: Urban Graffiti

This particular photo was taken in Richmond Virginia by a photojournalist in front of the Monument of Confederate General Robert E.Lee. I think there are many other places that will have similar graffitied backdrops around the world, but this one resonated to me through the context. For me this isn’t as such a location, more like many different locations. I wanted to use these "locations" because these are extremely emotive and powerful particularly at this moment in time.