The Big Beauty Event
Final Project - Creative Direction
The ‘Big Beauty Event’ will take place in London on the 25th – 27th June 2021 (over the weekend). Tickets will be available to purchase on the website at £24 for half a day, £45 a whole day and £80 for the weekend. On arrival you will show your ticket and the doormen will stamp your hand and give you a wristband according to the ticket details. This event will be a lot like comic-con in the way things work, there will be seminars from beauty gurus, pop up stalls from all your favourite beauty brands. The Catwalk will be at 1pm – 1:30pm (where the crossover of half day people will be leaving immediately after). The show will be live between this time – however, all the other time you will be able to view the recorded digital version that will be projected onto the walls in the room showing close ups of the makeup and hair looks.
The venue will have a large round middle room where the pop-up stalls will be. There will also be doors leading to rooms around the edge, these rooms will be full of all types of interesting and unique items. Some of these rooms will be digital and interactive, all of the rooms will have social media spots where you can take pictures and share images throughout the weekend. Each person who comes to the event will get an event goodie bag filled with beauty products inside – including a magazine personalised for the event.